Foudation Course in Pay Per Click

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Course Description

Pay Per Click Advertising is one of the fastest and most effective ways to generate leads, boost sales, and scale online visibility. At Cipher Mantra Academy, our PPC course helps learners master paid advertising on Google, Meta, and other major platforms. This program teaches you how to create high-performing ad campaigns, conduct keyword research, optimize bidding strategies, structure ad groups, analyze performance, and maximize ROI. Designed by industry experts, the course gives you hands-on experience to plan, execute, and manage ads that deliver measurable results and drive business growth.

Program Key Features
  • 1 Months of Live PPC Training

  • Industry-Recognized Certification

  • Hands-On Practice with Google Ads & Meta Ads Manager

  • Live Campaign Setup & Real-Time Optimization

  • Interview Preparation with Experienced HR

  • Bonus Module: High-Conversion Landing Page Optimization

What You’ll Learn in This Pay Per Click (PPC) Course?
  • Google Ads Fundamentals

  • Keyword Research for PPC

  • Search, Display & Video Ads

  • Facebook/Instagram Paid Advertising

  • Campaign Optimization Techniques

  • Landing Page Optimization

  • Budgeting & Bidding Strategies

  • PPC Analytics & Reporting

Why you should learn this?

PPC advertising is one of the most in-demand skills in the digital marketing industry, offering high salaries and excellent career opportunities. Companies of all sizes rely on paid ads to generate leads quickly, making PPC specialists highly valuable. Whether you want to work as a Performance Marketer, become a Google Ads Expert, or grow your own freelance/agency business, PPC expertise gives you a competitive advantage. Cipher Mantra Academy’s PPC program provides real-world training, hands-on campaign management, and the strategic knowledge required to succeed in today’s results-driven digital landscape.

Learning Outcomes

Search Engine Optimization

Social Media Marketing

Pay Per
Click

Email & Linkedin Marketing

Graphic
Designing

WordPress Development

Frontend Development

Python & ML Development

  • Hands-On Campaigns – Build and optimize live PPC campaigns with measurable KPIs and tests.

  • Performance Focus – Learn to lower CPA, improve ROAS, and scale budgets efficiently.

  • Career Support – Train for roles like PPC Specialist, Paid Media Manager, and Performance Marketer.

1st Week

  • 1.1: PPC Fundamentals
  • 1.2: Ad Platforms Overview
  • 1.3: Campaign Setup
  • 1.4: Keyword Research
  • 1.5: Account Structure

2nd Week

  • 2.1: Ad Copy Creation
  • 2.2: A/B Testing
  • 2.3: Ad Extensions
  • 2.4: Landing Page Basics
  • 2.5: Quality Score Factors

3rd Week

  • 3.1: Display & Video Ads
  • 3.2: Remarketing Campaigns
  • 3.3: Bid Strategies
  • 3.4: Budget Management
  • 3.5: Smart Bidding Tools

4th Week

  • 4.1: Analytics & Conversion Tracking
  • 4.2: Campaign Optimization
  • 4.3: Reporting & Insights
  • 4.4: Troubleshooting & Policies
  • 4.5: Final Project & Certification
Stars 5
35
Stars 4
10
Stars 3
8
Stars 2
0
Stars 1
0
4.9
Related Courses

Pay Per
Click

Duration: 1 month

Fee: ₹ 8,999

Search Engine
Optimization

Duration: 1.5 months

Fee: ₹ 11,699

Email & Linkedin
Marketing

Duration: 2 months

Fee: ₹ 9,999

Frequently Asked Questions
1.

Our Digital Marketing course runs for 3 months, including live classes, practical assignments, and hands-on training with real industry tools.

2.

No prior experience is required. The course is designed for beginners, students, freelancers, and working professionals who want to build a strong foundation in digital marketing.

3.

You will learn top industry tools such as Google Analytics, Google Ads, Meta Ads Manager, SEO tools, Content tools, Email Marketing platforms, and more.

4.

Yes, Upon successful completion of the course and assessments, you will receive a recognized certification along with additional certificates based on your specialization modules.

5.

After completing the course, you can pursue roles such as Digital Marketer, SEO Executive, Social Media Manager, Performance Marketer, Content Writer, Website Designer, or even start your own freelancing or agency career.