Advance Course in Social Media Marketing

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Course Description

Social Media Marketing (SMM) is one of the most powerful ways for brands to connect with audiences, build trust, and drive conversions. At Cipher Mantra Academy, our comprehensive Social Media Marketing course teaches learners how to craft impactful content, optimize brand presence, manage campaigns, and run high-performing ads on platforms like Instagram, Facebook, YouTube, and LinkedIn. Designed by industry professionals, the course blends strategy, creativity, and data-driven execution. Gain the skills to analyze insights, understand audience behavior, and build a compelling digital presence that delivers real business results.

Program Key Features
  • 3 Months of Live Social Media Marketing Training

  • Industry-Recognized Certification

  • Hands-On Practice with Meta Ads Manager & Social Media Tools

  • Interview Preparation with Experienced HR

  • Bonus Module: Reels Editing & Viral Content Creation

What You’ll Learn in This Social Media Marketing Course?
  • Branding & Social Media Strategy

  • Content Planning & Creation

  • Meta Ads (Facebook + Instagram Ads)

  • Community Management

  • Social Media Analytics

  • Platform Mastery

Why you should learn this?

Social Media Marketing is a highly in-demand skill across every industry—from startups to global brands. By mastering SMM, you gain the ability to build a strong online presence, drive meaningful engagement, and run cost-effective campaigns that deliver measurable results. Whether you want to become a Social Media Manager, Content Strategist, Ads Specialist, or start your own freelancing career, this course opens multiple career paths.

Learning Outcomes

Search Engine Optimization

Social Media Marketing

Pay Per
Click

Email & Linkedin Marketing

Graphic
Designing

WordPress Development

Frontend Development

Python & ML Development

  • Practical Campaigns – Plan and execute organic and paid campaigns with real performance goals.

  • Career Ready – Gain skills for roles like Social Media Manager, Content Strategist, and Paid Media Specialist.

  • Expert Guidance – Learn best practices from active social media professionals and creators.

1st Week

  • 1.1: Course Introduction
  • 1.2: Social Media Fundamentals
  • 1.3: Brand Voice & Positioning
  • 1.4: Audience Mapping
  • 1.5: Goal Setting & KPIs

2nd Week

  • 2.1: Platform Deep Dive – Facebook
  • 2.2: Instagram Strategy
  • 2.3: LinkedIn for B2B
  • 2.4: X (Twitter) Essentials
  • 2.5: Emerging Platforms Overview

3rd Week

  • 3.1: Content Planning
  • 3.2: Content Calendar Creation
  • 3.3: Visual Storytelling
  • 3.4: Short-Form Video Basics
  • 3.5: Caption & Copywriting

4th Week

  • 4.1: Creative Production Workflow
  • 4.2: Tools for Design & Video
  • 4.3: Performance-Oriented Creatives
  • 4.4: A/B Testing Creatives
  • 4.5: Repurposing Content

5th Week

  • 5.1: Paid Social Fundamentals
  • 5.2: Facebook & Instagram Ads
  • 5.3: Audience Targeting
  • 5.4: Ad Budgeting & Bidding
  • 5.5: Ad Policy & Compliance

6th Week

  • 6.1: Analytics & Reporting
  • 6.2: Using Insights & Dashboards
  • 6.3: UTM Tracking
  • 6.4: Measuring Engagement
  • 6.5: ROI Calculation

7th Week

  • 7.1: Community Management
  • 7.2: Moderation & Customer Care
  • 7.3: Building Loyal Audiences
  • 7.4: Crisis Handling
  • 7.5: Engagement Tactics

8th Week

  • 8.1: Influencer Marketing
  • 8.2: Finding & Vetting Creators
  • 8.3: Campaign Structure
  • 8.4: Contracts & KPIs
  • 8.5: Measuring Impact

9th Week

  • 9.1: Social Commerce
  • 9.2: Shopping on Platforms
  • 9.3: Product Tagging & Catalogs
  • 9.4: Conversion Tracking
  • 9.5: Checkout Best Practices

10th Week

  • 10.1: Automation & Tools
  • 10.2: Scheduling & Scaling
  • 10.3: Chatbots & DM Automation
  • 10.4: Workflow Optimization
  • 10.5: Tool Integration

11th Week

  • 11.1: Legal & Ethical Practices
  • 11.2: Data Privacy Basics
  • 11.3: Accessibility & Inclusivity
  • 11.4: Authentic Storytelling
  • 11.5: Long-term Growth Planning

12th Week

  • 12.1: Campaign Finalization
  • 12.2: Budget & Reporting
  • 12.3: Client Presentation Skills
  • 12.4: Capstone Social Media Project
  • 12.5: Final Review & Certification
Stars 5
35
Stars 4
10
Stars 3
8
Stars 2
0
Stars 1
0
4.9
Related Courses

Pay Per
Click

Duration: 1 month

Fee: ₹ 8,999

Search Engine
Optimization

Duration: 1.5 months

Fee: ₹ 11,699

Email & Linkedin
Marketing

Duration: 2 months

Fee: ₹ 9,999

Frequently Asked Questions
1.

Our Digital Marketing course runs for 3 months, including live classes, practical assignments, and hands-on training with real industry tools.

2.

No prior experience is required. The course is designed for beginners, students, freelancers, and working professionals who want to build a strong foundation in digital marketing.

3.

You will learn top industry tools such as Google Analytics, Google Ads, Meta Ads Manager, SEO tools, Content tools, Email Marketing platforms, and more.

4.

Yes, Upon successful completion of the course and assessments, you will receive a recognized certification along with additional certificates based on your specialization modules.

5.

After completing the course, you can pursue roles such as Digital Marketer, SEO Executive, Social Media Manager, Performance Marketer, Content Writer, Website Designer, or even start your own freelancing or agency career.